Consumer Brands Portfolio Weekly Review: Zalando and Shiseido Surge, LVMH and Moncler Cut

Portfolio Overview

The Consumer Brands Portfolio, a thematic collection of global consumer compounders, delivered mixed results this week. Strong gains in Zalando (+24.4%), Shiseido (+24.2%), and L’Occitane (+14.7%) were offset by declines in LVMH (-8.3%) and Moncler (-7.2%). The portfolio remains focused on high-quality brands with durable competitive advantages.

Top Performers

  • Zalando SE (ZLDSF): +24.41% – Benefiting from strong European e-commerce trends and operational improvements.
  • Shiseido Company (SSDOY): +24.20% – Driven by recovery in Japanese tourism and premium skincare demand.
  • L’Occitane International (LOGI): +14.70% – Solid execution in Asia and expanding margins.

Underperformers

  • LVMH (LVMHF): -8.28% – Luxury sector headwinds from slowing Chinese demand and margin pressure.
  • Moncler (MONRF): -7.22% – Persistent weakness in luxury outerwear amid cautious consumer spending.

Portfolio Actions

We have decided to close two positions:

  • Moncler S.p.A. (MONRF): Closed due to persistent underperformance and weak luxury demand signals, especially in Asia. The thesis of resilient luxury spending has not materialized.
  • LVMH (LVMHF): Closed due to deteriorating fundamentals in the luxury sector, including slowing Chinese demand and margin compression. The risk-reward is no longer favorable.

All other positions are maintained. The portfolio remains well-diversified across geographies and sub-sectors, with a bias toward companies with strong brand equity and pricing power.

Risk Concentration

The portfolio has moderate exposure to luxury goods (now reduced) and e-commerce. No single position exceeds 8% of the portfolio. Currency risk is managed through global diversification.

What to Watch

  • Consumer spending trends in China and Europe.
  • Earnings reports from key holdings like Estée Lauder and Lululemon.
  • Inflation and interest rate impacts on discretionary spending.

Disclaimer: This article is for informational purposes only and does not constitute investment advice. Past performance is not indicative of future results. All investments carry risk, including loss of principal. Consult a financial advisor before making investment decisions.